The Problem Holding You Back May Be An Asset You Have Yet To Build
What It Takes To Build Around The Right Problem
Solving it would show up in the numbers: growth, revenue, operating performance, structural cost, market position or enterprise value.
Someone at the top owns the outcome and can clear a path when the build reaches the parts of the business that resist change.
Data, operating knowledge, customer relationships, IP or market access that an outside company would spend years trying to acquire.
A willingness to create something the current operating model cannot, rather than run another internal initiative that reports well and changes little.
Speed matters before certainty is complete. The strongest builds begin when the stakes and direction are clear enough to act.
A Hard Problem Should End As Something The Enterprise Owns
That may be a capability, new revenue, commercialized IP, an acquisition or a standalone company. The form depends on the economics.
“We are co-designing and launching technology startups, bringing J.B. Hunt’s scale and freight expertise to problems that matter across the industry.”
Shelley Simpson, President and CEO, J.B. Hunt
Writing in Fortune, August 10, 2026
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Dr. Daniel Schukraft, Vice President After Sales, Porsche AG
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Brad Delco, Chief Financial Officer, J.B. Hunt
“Innovating with new technologies, to solve problems and better serve our guests, is in our DNA.”
Ben Minicucci, Chief Executive Officer, Alaska Airlines
October 2023
